Search results for " Need for Affect"

The matching effect in persuasive communication about lockdown

2022

Scientific literature about persuasion has shown that the effectiveness of persuasive communication may depend on the match between the affective or cognitive contents of the message and the affective (Need for Affect) or cognitive (Need for Cognition) orientation of the recipient. The present work aims to contribute to studying this effect by considering the context of health-related communication during the SARS-CoV-2 infection. Specifically, we aim to demonstrate that, when the message is characterized by affective and cognitive contents having the same (congruent message) or different valence (incongruent message), the attitude towards the target (i.e., a new lockdown) will be guided by…